Added on March 9, 2015 by admin
When we think of TV campaigns, we usually imagine large budget productions, actor fees, and long production turnarounds. However, if done properly, that's not the case at all. In fact, many of our small clients are stepping up their TV game by partnering with our creative consultants.
Let's start first with the cost of creating the spots. Our clients work directly with an award-winning creative director who writes, shoots, and does all the post-production for their TV spots. Every video that you see in our portfolio was done entirely by the creative director you will partner with. Not only will your spots be created at a quarter of the price that studios charge, but most spots can even be created within 2-4 days.
Now let's talk about running the spots. Sure, if you run a minute long spot on primetime TV, you're going to need a decent budget to back it up. What you may not know is that many spots on cable channels can be targeted by city and can be purchased for as little as $15 for a :30 spot. We can help you arrange the media buy and research on demographics or you can reach out to the TV stations yourself. Either way, you'll never pay agency fees or markups.
